Today, Alzheimer's Day, we have presented our "Ride and fight" project, in collaboration with the CITA-Alzheimer Foundation, of which we are especially proud. With this initiative we intend to do our bit in the fight against this disease through research and healthy lifestyles, including sports and, of course, cycling. To do this, we have created a line of clothing (t-shirts and sweatshirts for men and women) whose profits will go entirely to financing research projects developed by this foundation. In addition, both entities will work on the dissemination and awareness of the importance of good healthy practices, such as sports, to prevent this disease, since it has been shown that physical activity improves brain health and reduces the effect that proteins toxic effects of Alzheimer's have on neurons and their connections.
Don't forget: "Enhance your life cycling"