We present our purpose ENHANCE YOUR LIFE CYCLING

People and purpose must be aligned. Not working in this direction offers few guarantees of success. Those who identify their personal purpose with the purpose of the bring clearly differentiating value to their organizations.

"Enhance your life by cycling" is born from each of the people who define our workforce, giving a unique meaning to our existence and sharing values that drive us to give the best of ourselves. Personal commitment nurtures our company commitment.

The scope of this purpose makes us be demanding and work in five areas: People, Health, Sports, Society and Environment and Mobility. We have a fundamental role and an ethical commitment with the next generations: to be an agent of change, building a better, more sustainable society, kinder to the environment, and healthier. In short, we have the responsibility to create, together, a promising future where opportunities are the same for all, allowing us a development characterized by good practices.

That is why every day our bicycles are created with responsibility and respect for all our stakeholders. Without exceptions. The imprint of the 2030 agenda and the Sustainable Development Goals (SDGs) define the way we move forward.

As in any cycling team, teamwork defines us. An essential value to carry out our purpose every day. Everything makes sense, everything arises. We work for you. We are committed to being part of your life, building a story told by all of us.

And why not doing it cycling together? The day begins, a breath of fresh air reminds us how important today will be. A day like any other, but for us, a great day. Today we are going to “Enhance your life cycling”. And we'll keep doing it until the calendar runs out of days.