“Ride and Fight” is a project born from the alliance between the Cita Foundation and Conor Sports to boost funding for Alzheimer's disease research and greater awareness and prevention habits linked to sport.
To this end, a solidarity clothing line has been developed. The entire profit will be used to finance the research projects lead by the Cita Foundation.
Both entities will work on dissemination and good healthy practices to prevent Alzheimer's disease.
Science and sport lead this initiative.